New Retailers

How to become an approved retailer

A retailer, or billing company, sells the electricity we distribute directly to customers or provides retail electricity services. In a de-regulated market, they are responsible for selling or providing electricity services directly to customers.There are two types of retailers: competitive and self retailers. Self retailers consume their energy requirements directly from the wholesale energy market for their own electricity use. Competitive retailers purchase their electricity from the wholesale energy market in order to provide electricity to their customer. 

In order to apply to become a retailer, you must meet strict requirements. If you’d like to become one, get started by first reading our Retailer Guidebook.

Download the Retailer Guidebook

View the Retailer Guidebook Questions and Answers

If you have any questions about the following process, email us at Once you've read the Retailer Guidebook, follow these three steps:

Step 1: Apply for a Retailer ID

Apply for a retailer ID with the Alberta Electric System Operator (AESO).

You can learn more about their requirements and fees by downloading their retailer guide.

Download the AESO retailer guide

Step 2: Complete required forms

If the AESO approves your application, they'll notify us and you can fill out the following forms (in duplicate):

i) Retail Service Agreement: This is a legal formal agreement between the retailer and the wire service provider, FortisAlberta. Please ensure you go through this in detail and fill out the appropriate information.

If you're providing electricity to a Rural Electrification Association (REA), complete the Retail Service Agreement for REA.This a legal formal agreement between the Retailer and FortisAlberta acting as a wire service provider on behalf of an REA.

ii) Load Settlement Agent Appointment: This form will advise us of who will be responsible for your daily transactions through VLTrader. This form is authorizing an agent for the purpose of exercising the rights and obligations of the retailer. Please ensure all this information is correct as it will impact invoicing as well as the daily transactions needed for a retailer to provide the appropriate information to their customer.

Download the Agent Appointment form

iii) Retailer Credit Application Form: This form is to be completed by all new Retailers that FortisAlberta will be dealing with. The information provided will be used to determine what, if any, level of credit will be granted to Retailers, in accordance with FortisAlberta's Terms and Conditions.

Download the Credit Application Form

If you need to view historical data about your customers or service area, you'll need to complete the Historical Consumption Request Agreement.

Step 3: Submit the forms

When you've completed all required forms, email them to us at: retailacctreps@fortisalberta.comThe Retail Stakeholder Relations Manager will be in contact with you directly. We are here to answer any of your questions and ensure that your approval goes as efficiently as possible. If you have any questions about this process, do not hesitate to email the aforementioned address with your best contact information and we will contact you as soon as possible. 

Once you have been approved, we have a Retail Support Team that is dedicated to investigating and resolving any questions or concerns you have. They are the first point of contact regarding retailer issues from the Alberta Utilities Commission (AUC) and the office of the Utilities Consumer Advocate (UCA). 


If you are an approved retailer, you can contact our Retail Support Team between 7:30 a.m. - 4 p.m., Monday to Friday.
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